Driving distribution,
building rate of sale
and creating brands.

WHO WE ARE.

We are a small team of marketing experts with a unique process for developing brands. Based on significant experience in FMCG markets and coupled with the most complete understanding of the UK, we are able to develop and execute marketing plans and campaigns that drive strong growth for clients.

Marketing Experts
Cost-Effective
Award Winners
Experienced

WHAT WE DO.

Strategy

Marketing segmentation to create new market space that you can own

Channel & Category strategy to decide optimum blend of channels

Brand strategy that builds emotional loyalty (tip: be fascinating!)

Distribution Build

Identify and understand a company’s optimum distribution targets, working specifically to open those up in a phased and affordable way

Creative outreach campaign to reach key buyers

Activation Plan to Drive ROS

Multi-year phasing of investment to ensure profitable growth and activation

Test all available demand levers, integrate and amplify to create a marketing machine: no more taking a risk on individual marketing methods

Creative campaign generation. Award-winning Creative in house

OUR CLIENTS.

Below is a small example of our retained clients, mostly long-standing. We have worked with Heck! since their launch, over 10 years ago.

Sheese
Sheese
Heck
Heck
St Lawrence Gold
St. Lawrence Gold

OUR BELIEFS.

The relationship between niches, loyalty and margins

Brand Niche
The strongest brands own their niche

We helped create the ‘Meat free’ and ‘Follow-on milks’ categories

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Emotional Loyalty
Emotional loyalty is under-appreciated

We’ve developed some of the highest emotional loyalty brands in food & drink, like Quorn, Cow & Gate and Heck!

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GP
We’ve worked on food & drink brands in retail with the strongest profit margins

Operating margins approaching 40%
and gross margins approaching 60%