What
we do.
MARKETING STRATEGY.
PLACE STRATEGY.
Select the best channels for growth
Prioritise them and be clear on the role of each.
Ensure our approach to get retailer meeting is correct.
Ensure that we have the most compelling selling materials.
Identify the influencer places you need to be seen in
Get the products onto mainstream TV programming and identify geographical hotspots that will help you achieve your position in the market.
Consider the ideal on and offline mix
The role of ecommerce and the interplay between selling channels.
Plan the revenue and distribution growth
So it goes hand-in-hand with the next part; the activation plan.
Activation plans & campaigns
to drive rate of sale.
Ensuring a strong ROS as distribution grows. This is likely to be a blend of different media tools, reflecting our breadth of experience across all areas of the marketing mix. Creative team builds campaign ideas that build the brand alongside commercial growth.